Attracting the ideal client

Episode 267 - Featuring Jemma Broadstock

May 20, 2020

When Jemma launched her VA business last year, she was not clear on who her ideal client would be. The first few months saw a range of clients and projects. These experiences and interactions highlighted the importance of niching to a particular client time and range of services.

Join us as she unpacks how:

  • She got started
  • She defined her target market
  • She established her core services
  • She generates leads
  • She shows up online

Jemma share many lessons she learned along the way such as:

  • Learning to say no
  • Limiting her service offering
  • Choosing clients wisely
  • Focusing on a particular customer avatar
  • Developing her language and personal brand

Connect with Jemma

VA Business

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Facebook –

Instagram –

VA Mentoring

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