How to launch a niche event

Episode 214 - Featuring Lee Matthew Jackson

May 13, 2019

In October 2018 we finally decided to go for our dream of launching an event in the agency space. In this episode I share how planned and launched our event along with the lessons we learned along the way.

I will cover:

  • How we came up with the idea
  • What the main mission behind the event was
  • How we planned it
  • Why we chose the venue
  • What went right
  • What went wrong
  • What would we change
  • How we sold our tickets
  • How we got the right speakers
  • How we’ve continued to sell next years event

How to launch a niche event in a nutshell?

  • Have a mission
  • Have a desired outcome
  • Refine your messaging
  • Validate your idea
  • Market and deliver

Coming soon

I will be sharing our custom made Airtable app along with a video on how to use it so you can plan your event using it. This will be available for free. Subscribe to our YouTube channel so you don’t miss it.

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