How to use split testing in your agency

Episode 197 - Featuring Adam Lacey

February 25, 2019

No matter how clever we are, we can’t only nail it first time. I’ve always learned by testing and improving as well as avoiding past mistakes. I’m aware that I’ve not applied this to our own corporate websites so I asked Adam Lacey onto the show to help me understand the benefits of split testing and how I can go about doing it.

This recording inspired this post here.

Key Takeaways

  • Everything we try to implement is really our best guess based on experience.
  • Split testing is never truly over there are always improvements that you can make.
  • It can be a form of recurring revenue for your agency as there is always room for improvement for client websites.
  • Peoples appetite change, what they could be looking for this week will be different to what they want in 3 months time? Split testing helps us keep current.
  • It’s not about a length of time it’s about the number of visitors, that’s when you know which one works best.

Mentions:

Slack – click here

Connect with Adam:

Website – click here

Previous episode on how to be an unconventional marketer – click here

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