Launching a new WordPress plugin

Episode 241 - Featuring Adrian Tobey

November 20, 2019

Adrian, having worked with Infusionsoft for several years recognised a gap in the market for small to medium businesses who needed marketing automation but could not access it. Systems were very pricey and complex to integrate into their websites so he launched a brand new WordPress plugin. This became Groundhogg which brought the features of marketing automation platforms into peoples WordPress websites. In this episode he shares his journey and how launched and evolved.

Fascinating insight into the inception, creation and launch of a new product.


Lifter LMS – click here
WP Tonic – click here
CaboPress – click here
FormLift – click here
The difference between self hosting & Saas blog post – click here

Connect with Adrian:

Website – click here

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