Planning your agency social media strategy

Episode 257 - Featuring Lee Matthew Jackson

March 11, 2020

Being intentional with social media allows you to build your brand. You can build trust and generate valuable leads for your agency. In this episode I will share with you the basics of planning your social media strategy, including:

  • Where to show up
    • Who are you targeting
    • Where do they connect
  • What content to produce
    • What do you help them with
    • What will add value
    • What will build trust
  • Your posting schedule
    • How often to post
    • Scheduling software
  • Engaging with your audience
    • Why engage with your audience
    • How to encourage engagement
    • Making time to respond
  • Paid campaigns vs free
    • Pro’s and con comparison
    • Retargeting
    • Basic paid ad strategy

If you are struggling to know where to start, and have adopted a “spray and pray” approach to social media, then this episode is for you.

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