Episode 257 - Planning your agency social media strategy

Lee Jackson

What's inside?

Being intentional with social media allows you to build your brand. You can build trust and generate valuable leads for your agency. In this episode I will share with you the basics of planning your social media strategy, including:

  • Where to show up
    • Who are you targeting
    • Where do they connect
  • What content to produce
    • What do you help them with
    • What will add value
    • What will build trust
  • Your posting schedule
    • How often to post
    • Scheduling software
  • Engaging with your audience
    • Why engage with your audience
    • How to encourage engagement
    • Making time to respond
  • Paid campaigns vs free
    • Pro’s and con comparison
    • Retargeting
    • Basic paid ad strategy

If you are struggling to know where to start, and have adopted a “spray and pray” approach to social media, then this episode is for you.

Sponsored by Cloudways

One reason we can bring all this awesome content is because of Cloudways sponsorship. They believe in providing education and helping agencies deliver quality services without the stress. We use them for both our agency businesses.

Click here to check them out and support this channel.

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