How to build your local agency’s brand

Episode 194 / 4th February 2019 / Trudie Avery

#194 - How to build your local agency's brand - Trudie Avery

Show Notes

Share The Love

As designers, we are often so focused on helping others build their brand that we neglect our own. Today we talk with Trudie who shares with us how she has created her niche, and built her brand in Northamptonshire and the surrounding area.

Trudie and I have known each other for some time, and have often networked together or been a part of each others training sessions. I’ve always enjoyed her personality which is the same both in person, online and in her design and messaging.

This episode is perfect for agency owners that are looking to take a step back, and refresh themselves on who they are, what they do, their message and their voice.

Key takeaways:

  • For any particular company there’s no such thing as boring there’s only their values and what represents them and who their perfect target market is.
  • Branding is just about experience and perception it’s about the feeling and emotion and its working out people’s personalities and their values and their missions.
  • Be passionate about your clients choose the ones that you love and just niche it as much as you can.
  • If your talking to everyone your talking to no one. Focus in on your ideal client.
  • People attract people who are most like themselves.
  • Be helpful and people will want to reciprocate your help.
  • Invest in others, and invest in yourself.


Toastmasters – click here
What the font – click here
Lee’s old promotional video – click here

Connect with Trudie:

Website – click here
Facebook – click here
Linkedin – click here
Twitter – click here

Live event!

Do you want to make real change in your business?

Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

Live Event

We are putting on an exciting event with guests such as Troy Dean, Chris Ducker and more.

This conference will provide you with actionable advice and strategies you can use to bring about the transformation you want in your agency.

Facebook Group

WP Innovator
Facebook Group
Join Group
This group is for design and web agencies that are growing their business online. And if you happen to be using WordPress you might find this a partic...

Join The Conversation

Preview Community
Share The Love

Leave a Comment