How to lock down your niche
Episode 160 / 28th August 2018 / John Locke
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You’ve heard that finding a niche is an effective strategy to grow your business. Yet how do you choose your niche and roll with it? John Locke shares his journey from local SEO to global SEO in the manufacturing sector.
He didn’t get it right first time, and he openly shares what he tried out before finding the industry that he could serve the most effectively. With a global client list, John is able to serve the sector with both knowledge of SEO as well as the industry he serves.
- Don’t be scared to try. If it doesn’t work out try something else.
- Having a niche allows you to compete in a smaller pond.
- Being known in a particular industry makes referrals easier for your network.
Connect with John
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