Social media metrics to measure success

If like me you put a LOT of time into social media, you may be wondering if it really is making a difference. We realised we do not fully understand what activities we engage with are effective, so we decided to create some measurables.

In this live I share our core metrics for success.

  • Audience growth
  • Lead generation
  • Sales conversions
  • Engagement
  • Brand awareness

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