I’ve been battling with my mental health many year. I’ve had a range of support including medication to keep me on track but things are still hard. Getting up in the morning is still an effort. A throw away comment from someone can still send me spiralling for days. Yet somehow I am able to…
We are exposed to typography on a daily basis. From signs in the treat to our computer screens. Without type, we would be unable to consume information and to act upon it. It’s everywhere and it’s important we get it right for our business and for our clients. A hard to read landing page can…
The website is often seen as a checkbox on a long list of mundane and irrelevant marketing activities. It tends to become an online “calling card” with little to no thought on what it should actually do for the website owner. As agency owners we have an awesome opportunity to help build websites that help…
Avoiding misunderstandings and ensuring you get everything down during the discovery process can be a nightmare! To help facilitate productive discovery sessions, we developed a framework that we’ve used on countless projects to ensure we capture as much as possible without missing the important elements. The framework structure: Define terms Establish users List all possible…
Considering taking on an intern? Meet Sam, former intern and mentor for interns at P&W a design agency based in London. Sam shares her journey, experiences and best practices when looking for an intern. She also shares with us her exciting project called “Tern Heads” a community that is revolutionising access to creative internships and…
We all have a personal brand, even if we don’t fully understand what that is or what it looks like. Through networking, through attending events and through showing up online, I’ve developed a personal brand that attracts the right type of clients to the businesses I am a part of. For me it was accidental…
Without being a part of a mastermind I would not be where I am today, nor would I have the clarity focus and drive to push onto where I am headed. There is immense power in a small group of people, meeting regularly and holding each other accountable that can transform a business. In this…
When Jemma launched her VA business last year, she was not clear on who her ideal client would be. The first few months saw a range of clients and projects. These experiences and interactions highlighted the importance of niching to a particular client time and range of services. Join us as she unpacks how: She…
In 2012 my agency used multiple providers on multiple platforms. We’d created a support nightmare for ourselves and we knew we needed to change how we delivered our services. This podcast unpacks our journey into the cloud and the lessons learned along the way. We unpack: Our agency in 2012 Where we are now in…
During Agency Transformation Live 2020, we interviewed Brad Morrison on how he developed his niche over time. Having started providing services within an industry that did not seem to be as commercially viable, his agency expanded into other sectors. They eventually landed upon the service niche of care plans. Having improved their systems and processes…
