Episode 223 - Featuring Lee Matthew Jackson
July 17, 2019
Once you know your ideal customer, developing a long term marketing strategy is essential. To avoid feast and famine there are a range of activities you should be planning and then engaging with to ensure a health attraction strategy for your business.
Sales strategies are effective when converting leads, and extreme sales techniques are often applied in times of low income in an agency life to help an agency survive. A long term marketing strategy however helps you build your brand, and ATTRACT targeted and warmed up leads to you on a regular basis.
In this episode we release the audio of a recent presentation I gave on one of our weekly calls for premium members.
In the call I share a range of achievable strategies that you can work into your weekly/monthly routine and build upon.
Purpose of this session
The aim of today’s session:
Your target audience
It is so important you know who you are talking to.
Marketing vs sales
Both look to serve the same end goal (connect with and convert people into paying customers). Yet there are some differences.
You need a marketing strategy
In order to create the conversations you need to have to build up relationships and to convert leads into sales, you need to invest in your marketing.
Strategy one: Content
Content is still king. But remember you need to show up in ways your target audience can consume and engage in.
Strategy two: Social engagement
Sharing value on social media is a great way to build awareness but ensure you are socially engaging also.
Strategy three: Paid digital advertising
Regardless of if we have tonnes of content and a huge audience, we still need to attract new folks and build on it.
Strategy four: Print advertising
There is still life in print and depending on where your target audience consume content there may be industry magazines and other publications that you would benefit from exposure in.
Strategy five: Influencer collaboration
Are there influencers you can partner with who will be able to create content, or represent your brand?
Be sure to measure the results. What was quality of traffic driven. What do the conversion metrics look like?
Strategy six: Networking
Referral marketing is actually a thing. Your existing clients are a great source of referrals but so are people on the networking scene that you build up relationships with.
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