THE
Trailblazer Project Discovery Blueprint
Avoid making a loss when pricing your next web build.
Does taking a project brief take you hours?
Do you often under quote and over deliver?
The hardest part of any web build is getting the price right. There are way too many times that you woefully underestimate what is involved and get locked into a fee that is way too low.
If you bail you destroy a client relationship and your billing. If you ask for more money you create friction and likely receive a big fat "NO". If you honour the contract you haemorrhage money. It's lose - lose - lose!
So how do experienced web agencies handle it?

How other agencies solve this problem
In order to get a better idea of what their clients want, agencies usually offer a discovery service.
The benefits
A well run discovery session will allow you to unpack the requirements of the job in detail, giving you enough information to map out the full scope of the project – and therefore quote correctly.
- You know exactly what you need to do
- You charge the right amount ensuring profit
- You understand your costs and resource availability
- You deliver exactly what the client has asked for
Sounds like a dream, right?
Unfortunately, the discovery process can be long, costly and complex. Knowing where to start, what to record, and how to present it can be overwhelming.
Well, thankfully you do NOT need to use trial and error to figure it out.

The Trailblazer Discovery Blueprint
With the discovery blueprint and course, you’ll learn the discovery process that I’ve spent the past 10 years developing. This is the same blueprint I have used for complex ecommerce builds and SaaS products that turnover millions in yearly transactions and are used by 1000s of people around the globe.
You’ll learn about
- Structuring a discovery meeting
- What information to collect
- Our unique "story creation" method
- The document build process
Using this blueprint, you’ll be running discovery sessions like you’ve been doing it for years!
Modules
About Lee
Lee teaches thousands of agency owners across the world how to build a business and lifestyle that they love.
The host of Trailblazer FM, Cloudways Maverick on YouTube and Co-Founder of Event Engine ™.
Focused on teaching agency owners the principles of transformation he hosts the yearly Agency Transformation Live conference.

What others have said
Get access today
Just £75
You will get access to:
- all four modules (audio and video)
- my discovery swipe files (emails, agendas etc)
- the editable blueprint
Buy now
FAQ
Since announcing the blueprint we've had a lot of excitement, orders and of course questions. So as the questions come in we will add them to the FAQ below.